This helps control for changes in searcher behavior over time, so that surges in interest are still clearly recognizable despite the total number of searches fluctuating. Normalized data, in this case, is presented as a proportion of search on a scale of 0 to 100, rather than a report of exact search volumes. Google Trends’ normalized data is presented in a graph. This is a subtle, but important difference from other keyword research tools that give a monthly estimate of searches for a keyword.Īdditionally, you may analyze the popularity of a search term over a particular amount of time (as far back as 2004), compare it to up to 5 other search queries, and its popularity by location.
#Google trends real time full
This number - shown on a scale of popularity from 0 to 100 - can show the increase or decline in search popularity (virtually) in real-time, but does not show or predict the actual number of searchers, or capture the full spread of specific keywords, queries, and variant searches.
Trends data indicates how many times the phrase has been searched as a proportion of the total amount of Google searches.
Instead, it tracks topics by their popularity relative to overall search during a certain period. Unlike other keyword research tools, Google Trends does not measure monthly search volume, or even track individual keywords and long-tail phrases per se.
It is important to note here that while Trends data focused on “topics,” this is not the same as the literal keywords or exact phrases you might put into a keyword seed list as part of your research. Google Trends pulls anonymized searcher data from Google Search, News, Images, Shopping, and even YouTube, to monitor general topics and to see when interest spikes or drops off.